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Cloud subscription service model, Ascend, helps organizations scale CX-cloud solutions and achieve operational efficiency

Waterfield Tech, a leading global customer engagement solutions provider, today announced the launch of Ascend, a first-of-its-kind subscription service that helps organizations lower their cloud migration cost while driving long-term customer experience (CX) and business value. Ascend combines an organization’s choice of a Contact Center as a Service (CCaaS) platform with a full end-to-end CX service layer in one, flat-rate subscription.

Ascend eliminates traditional barriers associated with CCaaS cloud implementations such as cost and time through a fully managed subscription service. As cloud migrations increase and updates and new features for CX technology are continually rolled out, organizations need an iterative, agile solution that grows with them. With a lower cost of entry than traditional on-premises or cloud systems, Ascend delivers value over time to ensure organizations realize the full potential of their cloud investment.

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“As companies have embraced cloud CX technologies, too many have fallen short of realizing the full value of their investment because of archaic service engagement models,” said Owen B. Robinson, Vice President of CX Strategy at Waterfield Tech. “With Ascend, we are modernizing cloud CX services by providing a hassle-free subscription service that enables businesses to remain agile and responsive to their end customers while maximizing their cloud investment.”

The use of cloud technology in contact centers is quickly evolving from a competitive differentiator to the industry standard – especially for forward-thinking companies looking to deliver meaningful engagement, resolution, and satisfaction for customers. The upfront costs of implementing a cloud solution, including resources, time and staffing, can be a barrier to unleashing the benefits of digital transformation for small- and medium-sized businesses. However, with access to ongoing service and specialized support from Waterfield Tech and Ascend, organizations looking to invest in cloud technology can streamline the migration to the cloud and lower overall costs.

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Ascend helps organizations looking to optimize their CX management by:

● Managing costs through the consolidation of CCaaS and CX optimization efforts.
● Helping organizations complete a seamless CX transition to the cloud with access to a full team of migration experts.
● Leveraging omnichannel engagement through fully integrated channel support for voice, callback, chat, email, SMS and social.
● Elevating CX with unlimited remote training, unlimited single-day projects, and unlimited moves, adds and changes.
● Providing ongoing support through real-time monitoring and around-the-clock assistance.
● Proving value through quarterly business reviews illustrating quantifiable proof points to support cloud investments.

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