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Production Features – The Seglar Company Record

By enjoying fans numerous and demographics, striking a fair balance between consistency and adaptability and taking the time to become customers Lego has found a way to keep its interlocking stones in the hands of millions. It’s a model that other companies will need to follow, says McKee.

Which wanted to 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range of wooden toys. It was not before the following 365 days that they started using a fresh plastic-injection edges machine to create plastic bricks, which before long gave them an advantage above their competition in the flourishing post-war marketplace.

In 49, they began producing the bricks with studs on them to enable them to consumption together. This was a key iteration, making the bricks a lot more stable and durable. Later, in 1958, they made a major improvement with the advantages of what is known since the “stud and coupling system”, which will ensures that each and every Lego stone fits with any other packet. These two vital iterations are why Profano sets developed 40 years ago still interlock seamlessly with those designed today.

Over time, Lego offers kept its finger to the pulse of pop culture by partnering with big-name franchises such as Star Battles and Harry Potter. They have also accepted the community of adults that happen to be fans of the trademark, known as AFOLs (Adult Followers of Lego), with a selection of sets like the Back to the Long run DeLorean period machine and a set of feminine Nasa scientists.