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Funding round led by OMERS Ventures, with participation from Greylock Partners, Trilogy Financial, Flying Fish, and Madera Partners

Falkon, the go-to-market intelligence platform, announced a $16M capital raise. The round, which brings the company’s total funding to $20 million since its inception in October 2019, was led by OMERS Ventures, with participation from Greylock Partners, Trilogy Financial, Flying Fish Partners, and Madera Partners.

Today, go-to-market (GTM) teams are held back by the inability to discern key, actionable insights from the mountain of data they have access to, but which is currently siloed across everything from their CRM and website to sales and marketing technology tools. These data silos hinder the cross-team visibility and collaboration that is necessary to run a highly efficient organization. Falkon unifies all GTM data and delivers real-time operational intelligence to improve productivity, optimize marketing spend, and most importantly, bring the entire GTM team together. This intelligence is derived through Falkon’s patented technology that’s uniquely designed for messy data.

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“I’ve always believed excellence can be learned,” said Mona Akmal, CEO of Falkon. “Your GTM team already has pockets of excellence – deals that have been won, reps that are fantastic, channels that generate high quality pipeline. Why not mine these to identify the key drivers of success and make a repeatable playbook? Falkon turns the standout deal into the standard deal, so you can find a whole new level of success.”

Falkon improves rep productivity, increases win rates, and amplifies return on marketing spend by surfacing actionable insights and next-best-steps based on its patented technology.

“Falkon has given us a whole new lens on how our programs are performing and what marketing levers have the greatest impact. It’s helped us rethink how we’re investing our dollars, the types of demand gen programs we’re running, and how we can be more effective across the entire sales and marketing team working together,” said Karen Kaukol, Chief Marketing Officer at Entrust. In addition to Entrust, Falkon clients include Icertis and Zendesk.

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In addition to generating data-driven recommendations, Falkon uncovers stuck pipeline and finds new opportunities through a collection of apps that can be used together or individually. Each app helps users achieve more by doing less, replacing guesswork with success-based action.

“Falkon could be described as a revenue intelligence product,” said Eugene Lee, Partner at OMERS Ventures. “While it has analytical and reporting capabilities, it also has something more powerful: the ability to map out exactly how to win.”

The Seattle-based startup will use the funding to accelerate growth and drive customer acquisition. Through ongoing product research and development, Falkon will continue to present companies with simple ways to understand the small actions that make a big difference toward finding and winning new business, and retaining customers.

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