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What sales best practices are B2B tech sales leaders turning to, to stay above current market challenges? And how can GTM and other marketing processes be used to drive better revenue goals in a tough market? Catch these latest collated tips and salestech insights:

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SalesTech Quote-of-the-Week!

Customers don’t necessarily need to use 100% of the features to get massive value, and often the mistake is made where the success manager just doesn’t understand their business and doesn’t speak the customer’s language.

John Serdinsky, Chief Customer Officer at Pramata

Top SalesTech News of the Week: 22nd May to 26th May

SalesTech QnA with the Expert

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By analyzing micro-level data such as cost of sale and payback periods for specific verticals, we can make more informed decisions on where to allocate our resources and invest more strategically for sustainable growth.

Mike Novosel, Chief Revenue Officer at Constellation

Top Sales and SalesTech Articles on Contact Centers, Personalization, Direct Mail and more:

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

 Episode 167: Precision Based Marketing Tips – with Carter Lassy, Chief Product Officer at Terminus

Episode 166: Renewed Sales-Marketing Alignment Tips: with Melton Littlepage, CMO at Outreach

Episode 165: Why You Need Video In your Sales and Marketing Outreach: with Karthi Mariappan, Co-founder and CEO at Hippo Video

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